This Week @ Ourso 

For decades, Louisiana has faced a familiar challenge: Many of the country’s brightest students were educated here, only to leave the state in search of opportunities elsewhere. LSU has long worked to change that narrative, building success by preparing students not just to compete nationally, but to lead locally. For young entrepreneur Noah Deshotel, a third-generation LSU alum, that mission became personal. As an LSU-trained engineer and MBA, he saw firsthand how much talent Louisiana was exporting—and how much potential was being left behind.

What elevates a graduate business education into true preparation for leadership? At the Ourso College, professional development plays a central role by connecting classroom learning with experiences and outside lessons that help students grow into confident, career-ready professionals.

Consumers are increasingly turning to artificial intelligence tools for holiday shopping—especially Gen Z shoppers, who are using platforms like ChatGPT and social media not only for gift inspiration but also to find the best prices. Andrew Schwarz, professor in the LSU Stephenson Department of Entrepreneurship & Information Systems, and Dan Rice, associate professor and Director of the E. J. Ourso College of Business Behavioral Research Lab, share their insights on this emerging trend.