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Christine Swartz is a first-year doctoral student at the Manship School of Mass Communication. Christine earned her Master of Science in Communication Management (2019), and her Bachelor of Science in Mass Communication with a concentration in Public Relations (2017) from the University of North Florida. Her research is focused in the areas of Mass Communication, Organization-Public Relationships, Social Media Communication, Nonprofit Communication, Crisis Communication, and Virtual Reality Communication. Particularly, Christine is interested in how organizations build and maintain relationships with the public, and how nonprofit organizations can utilize communication more effectively to gain financial support.