Photo of Tyreal Qian

Yizhou (Tyreal) Qian

Assistant Professor

Bachelor's Degree(s): BA, English Literature, Xiamen University of Technology

Master's Degree: MEd, Sport Event Management, Shanghai University of Sport

PhD: PhD, Sport Management, University of Georgia

Email: yqian@lsu.edu

Office: 1211 Pleasant Hall

Curriculum Vitae 

 

Biography

Dr. Yizhou Qian (pronounced YEE-joh CHI-en; go by Dr. Q) is an Assistant Professor of Sport Management in the School of Kinesiology at Louisiana State University. His research applies quantitative and qualitative techniques to problems in consumer behavior and marketing, and his recent research has examined the intersection of sports and technology including esports, social live streaming (SLS), and gamification. He has also investigated how sports market demand influences the consumption of sports services. 

So far, Dr. Qian’s research has been published in academic journals including Journal of Business Research, Sport Management Review, European Sport Management Quarterly, Communication and Sport, International Journal of Sports Marketing and Sponsorship, International Journal of Sport Communication, Frontiers in Psychology, and Sustainability. 

Dr. Qian also serves on the editorial board for the International Journal of Sports Marketing and Sponsorship, Journal of Amateur Sport, and Journal of Electronic Gaming and Esports.

Recent Publications

Qian, T. Y., Matz, R., Luo, L., & Zvosec, C. (Accepted). Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender. Sport Management Review.  

Qian, T. Y., Matz, R., Luo, L., & Xu, C. (2022). Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports. Journal of Business Research, 145, 482-494.

Qian, T. Y. (2022). Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming. Sport Management Review, 25(1), 59-80. 

Qian, T. Y., Wang, J. J., Zhang, J. J., & Lu, L. Z. (2020). It is in the game: Dimensions of esports online spectator motivation and development of a scale. European Sport Management Quarterly, 20(4), 458-479.

Qian, T. Y., Zhang, J. J., Wang, J. J., & Hulland, J. (2020). Beyond the game: Dimensions of esports online spectator demand. Communication & Sport, 8(6), 825-851.

Courses Taught

KIN 2530 Sport in Society

KIN 4501 Special Topics, Esports: Contemporary Issues and Emerging Trends

KIN 4517 Sports Administration

KIN 4518 Governance and Policy in Sport

KIN 7511 Administrative Problems in Kinesiology

KIN 7518 Social Issues in Sport

Recent Grants/Funded Projects

2020 SMA Research Grant. Proposal request in the amount of $1,000, $1,000 Funded (November 2020).

SEC Faculty Travel Grant. Proposal request in the amount of $2,000, $2,000 Funded (June 2020).

Open Access Author Fund. Proposal request in the amount of $1,500, $1,500 Funded (April 2020).